Jazzoo is an annual “creative black tie” extravaganza, which also happens to be the Kansas City Zoo’s largest fundraiser. Each year, a new animal is featured, this year it was the cold-weather penguin. This 2014 event was extra special, as it was also the 25th anniversary. In an effort to create a logo and brand befitting of this momentous occasion, I was Inspired by both the elegance and opulence of design from the art deco era, with a look and feel based off of the icy, jagged topography of the region from where these penguins thrive.

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