Sprint Interactive
In an effort to take Sprint's online presence to the next level, we started by first rebranding their corporate responsibility program. We gave it a fresh, distinctive voice, and created a new website to better share the company’s longstanding values with customers, partners and investors. Next, we helped Sprint by creating an online tool to help their network of independent retailers quickly and easily build their own websites, with messaging tailored to their local audiences within the framework of Sprint brand standards. Finally, we developed a proprietary intelligent consumer insights tool called COMPASS to assist Sprint and other brands as they help their independent retailers better understand the consumer segments in their local areas and tailor their marketing to them.