I believe in the power of branding as the cultural blueprint for how a brand shows up and tells their story
I take pride in approaching challenges with a holistic mindset that balances strategic thinking with a sharp eye for detail and execution. At the VML Kansas City office, I am a key player in helping to build the Brand Design practice. Over the years, I have developed into a proven design leader that provides clear direction, mentors talent, ensures brand consistency, leads projects from ideation to implementation and crafts design solutions for large scale branding initiatives, integrated campaigns and digital experiences. I view each project, large or small, as a unique opportunity to create work that is memorable, stands out and stands the test of time.
Specialties
Brand Design Direction, Brand Strategy, Identity Design and Holistic Design System Development, Campaign Art Direction, Web Design, Ai Utilization for enhanced craft and efficiency.
Notable Rebrands
Intel, Ford, World of Hyatt, National Vision, America’s Best, Eyeglass World, City of Hope, Allegiant Air and Kemper Museum of Modern Art
Awards and Recognition
Features: Ad Age, Print Regional Design Annual, the Die-Line, Communication Arts and Brand New: Under Consideration. Awards: D&AD, Clios, and AIGA.
Beyond the Day Job
I'm a suburban dad with a wife and two young kids. Family life keeps me busy, but I still find time to get outdoors, hang with friends, play tennis, golf, take on the occasional DIY project and test my cooking skills in the kitchen or with my pellet smoker.
I enjoy giving back to our Kansas City design community and volunteering as a portfolio reviewer and panelist.
Full CV available upon request.