I believe in the power of branding as a cultural blueprint for how brands show up and tell their story.
I have been a key player in helping to build the Brand Design practice at VML. As a proven design lead, I provide clear direction, mentor talent, ensure brand consistency, lead projects from ideation to implementation and craft design solutions for large scale branding initiatives, integrated campaigns and digital experiences.
I take pride in approaching challenges with a holistic mindset that balances strategic thinking with a sharp eye for detail and execution. With each project, I view it as an opportunity to create something special, help tell a brand's story and craft an identity that stands the test of time.
Specialties
Design Direction, Brand Strategy, Identity Design and Holistic Design System Development, Campaign Art Direction, Web Design, Use of AI tools for enhanced craft, efficiency and profitability.
Notable Rebrands
Intel, Ford, World of Hyatt, National Vision, America’s Best, Eyeglass World, City of Hope, Allegiant Air, Frigidaire, Kemper Museum of Modern Art and KC Tech Council.
Awards and Recognition
My work has been featured on the following platforms and publications: Ad Age, Print Regional Design Annual, the Die-Line, Communication Arts and Brand New: Under Consideration. My work as been awarded at the following tier one award shows: Cannes, D&AD, Clios, and AIGA.
Beyond My Day Job...
I'm a suburban dad with a wife and two young kids. Family life keeps me busy enough, but I still find time to play tennis and golf, take on a DIY project and test my cooking skills in the kitchen and near my pellet smoker.
Whenever possible, I also love to give back to the KC design community, mentor younger designers and take part in AIGA events as a portfolio reviewer and design panelist.
Full CV available upon request.