Agency: VML
CDO: Robb Smigielski
ECD: Hamish McArthur
GCD: Jason Borzouyeh
DD: Andrew Mirakian
DD: Matt McNary
ADD: Sabrina Tinsley
Animator: Brad Nickerson
America's Best Rebrand
For decades, America’s Best has been delivering quality affordable eye care and eyewear in an innovative direct-to-consumer model that became the industry standard. But their business suffered with the image of a dusty discount retailer, with a brand that desperately needed improvement. VML worked to repurpose and redefine America’s Best brand elements—including their flag, owl mascot, and ethos—into a modern system. We overhauled their typography, color palette, and photography to ensure the message was clear: America’s Best is truly America’s best. Now, the nationwide flock of loyal America’s Best customers have a brand they can really give a hoot about.