During the rebrand process, we introduced a warmer, more refined brand expression and paired that with a curated and localized experience. By taking a customer-first, style-forward approach, we were able to reposition Eyeglass World as a boutique, main street inspired experience.
The refreshed brand mark dials up an emphasis on “World” with a powerful monogram device that only Eyeglass World can own.
The brand mark can flex in a variety of ways that bring the location into focus.
Agency: VML
Chief Design Officer: Robb Smigielski
Group Design Director: Jason Borzouyeh
Design Director: Andrew Mirakian
Associate Design Director: Carolyn Pokorney