Agency: Brand Design at VML
EDD: Micheal Eppelheimer
DD:Andrew Mirakian
Designer: Ellen Titman
Animator: Brad Nickerson
KC Tech Council Rebrand
KC Tech Council spent years as a successful B2B brand, bringing both companies and talent to Kansas City. But when KCTC approached VML for a comprehensive rebrand, we saw an opportunity to evolve it into an enthusiastic symbol of the city’s tech community and embrace its openness. We built a system based on common language and unrestricted usage, allowing KCTC to converse effectively with its corporate partners, member companies, and tech professionals. This openness allows for rapid evolution and easy adaptability no matter the need. We proudly set them up for a future with the potential to become the symbol of the KC tech community as a whole.