Kemper Museum of Contemporary Art Rebrand

For the first time in 25 years, KMOCA underwent a complete brand overhaul. With so much happening within the museum, we designed their new brand identity to offer a window looking in. It creates a sense of wonder, encourages deeper discovery and offers inspiration. Dynamic in nature, the primary logo is never static. Just like the art on display, the logo evolves, rotates and stays relevant over time.

The geometric construct of KMOCA's new brand identity embodies the museum's angular architecture. Subliminal arrows that form the negative space of the mark, draw your eye toward the museum and the art within. Through purposeful design, the KMOCA identity is more than a window looking in, it is symbolic of an inclusive museum ushering in a new era.

Agency: Brand Design at VML

EDD: Subashini Nadarajah

DD: Andrew Mirakian

↑Back to Top