Agency: Brand Design at VML
Chief Design Officer: Robb Smigielski
Group Design Director: Jason Borzouyeh
Design Director: Andrew Mirakian
Associate Design Director: Sabrina Tinsley
Designer: Ryan Micheal
Animation: Brad Nickerson
National Vision Rebrand
Hot on the heels of our America’s Best rebrand, their parent company National Vision asked us to redesign their brand too. Our mark honors tools used in eye care like the phoropter, retinal camera lens, keratometer, and more; and manages to hide the N and V of the name in plain sight. With refreshed approaches to color and photography, we primed National Vision to grow their business and further realize their mission to provide affordable eye care and eyewear to all.