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Allegiant Airlines is an American commercial airliner that offers low-cost, scheduled and chartered flights to popular, warm destinations along with complete vacation packages. This project was a major undertaking as it marked the first time in Allegiant’s history that they redesigned their logo and underwent a complete brand overhaul. The holistic rebrand included everything from a new brand identity to developing a visual design language that covered a vast ecosystem of brand touch points and materials.
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