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Visually, we brought the Tennessee Theatre brand to life by leveraging key architectural design features seen throughout the theatre. All elements were carefully crafted and considered to create a visual design language that speaks to the dynamic theatre going experience and to a new era of theatre goers.
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As an extension of the master brand, we developed a cohesive system of sub-branding to unify and distinguish the theatre's main programs. This brand architecture allowed each sub-brand to speak to a distinct audience while still connecting to the overall Tennessee Theatre brand.
![](https://cdn.myportfolio.com/d3b037ebedd051cccf256d5bf5a9ae5c/deb219a9-b1e3-4a11-8724-b17e5000b9d8_rw_1920.gif?h=31d7fc3b8aca5e74638183d59da9d12a)
Continuing to leverage details from the theatre, the sub-brands draw inspiration from the theatre's marquee lights. Just like these bright lights, The Tennessee Theatre sub-brands reach out to its potential audience, transforming them from passing pedestrians to active participants.
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![](https://cdn.myportfolio.com/d3b037ebedd051cccf256d5bf5a9ae5c/cebce750-bfcf-43b8-8c14-f6b2c42c3216_rw_1920.png?h=0f8d71a97cf1b1cdac7906b31c067432)
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CREDITS
Suba Nadarajah / Director of Design
Andrew Mirakian / Branding, Design, Illustration, UI/UX
Matt McNary / Branding, Design
Amy McVey / Copy