THE TEAM
Ben Carmean / Group Creative Director
Andrew Mirakian / Associate Creative Director / UI/UX Design, Illustration
Rose Linhares / Art Director / UI/UX Design
Amy McVey / Copy
Chris Wallen / UX Director
Nashville Tourism VisitMusicCity.com Redesign
VisitMusicCity.com is the official website for Nashville, Tennessee. The site features a mix of inspirational, authentic content as well as booking and planning tools. It was our job to provide an authentic, brand-driven view of Nashville through content by placing the spotlight on Nashville’s sounds and music. Every visitor should be excited to visit Nashville and look to local authority experts to figure out how to spend their time in the city. VisitMusicCity.com eliminated the user’s decision paradox by providing content that is personal, intuitive and responsive, while delivering and encouraging a clear path down the funnel to planning and booking information. By using SEO best practices baked into design, the site is able to outperform competitors.